Privacy policy

1) Introduction and contact details of the controller

1.1 We are delighted that you have visited our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Marcel Tallen, Am Ölwerk 20, 49744 Geeste, Germany, tel.: 05937978881, email: marcel.tallen@matada.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when you visit our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The website you visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” string and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network provided by the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent, or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Judge.me

We use the services of the following provider for review reminders: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Exclusively on the basis of your express consent in accordance with Art. 6 (1) lit. a GDPR, we will transfer your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by email.

You can revoke your consent at any time with future effect by contacting us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 When you contact us (e.g., via the contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal storage obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted provided that all contracts concluded via this account have been completely processed, no statutory retention periods prevent this, and we have no legitimate interest in further storage.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you register for our email newsletter, we will send you regular information about our offers. The only mandatory information required for sending the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally.

We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receiving the newsletter by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for this purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named above. After you unsubscribe, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope in a manner that is permitted by law and about which we inform you in this statement.

7.2 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, terminal device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

7.3 Shopping cart reminders by email

If you abandon your shopping cart before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. The provision of further data is voluntary and will be used, if necessary, to address you personally. We use the double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending a shopping cart reminder. In doing so, we store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service will be used strictly for this purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the controller named above. After unsubscribing, your email address will be deleted immediately from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

8) Data processing for order processing

8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data you provided when placing your order in order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transferred to these service providers in accordance with the following information.

8.2 Xentral

We use the following provider for order processing: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for the processing of the order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions and use them to prepare financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.

8.3 Transfer of personal data to shipping service providers

- We use the following provider as a transport service provider: Cargoboard GmbH & Co. KG, Technologiepark 22, 33100 Paderborn

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.

Consent can be revoked at any time with future effect by contacting the controller or the provider.

- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification in accordance with Art. 6 (1) lit. a GDPR, provided that you have given your express consent for this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.

Consent can be revoked at any time with future effect by contacting the controller or the provider.

8.4 Use of payment service providers (payment services)

- Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the “Apple Pay” function on your iOS, watchOS, or macOS device by debiting a payment card stored with “Apple Pay.” Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code you have previously set and verify your identity using the “Face ID” or “Touch ID” feature on your device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of making the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed during the transfers described above, it will be processed solely for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely prevents any personal references.

Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow payments on Mac.”

For more information about Apple Pay privacy, visit the following website: https://support.apple.com/de-de/HT203027

- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) and information about the content of your order will be transferred to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes advance payments (such as invoice or installment purchases or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, this data will be forwarded to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider uses the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be used to make a decision during the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

- PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transferred to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you choose a payment method where we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative means of payment) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your creditworthiness, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider.

However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) and information about the content of your order will be transferred to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be transferred exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These are small text files that are stored on your device and collect certain information. This information includes your IP address, which is shortened by Google to exclude direct personal references.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened is not merged with other Google data. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.

Demographic characteristics

Google Analytics 4 uses the special “demographic characteristics” feature and can use it to compile statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be attributed to a specific person and is deleted after two months of storage.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized advertising” feature in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google Analytics 4, the “UserIDs” feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

9.2 Google Tag Manager

This website uses “Google Tag Manager,” a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user devices or read it from them. The service also does not perform any independent data analysis. However, when you visit a page, Google Tag Manager transmits your IP address to Google and stores it there if necessary. Transmission to servers of Google LLC. in the USA is also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.3 PayPal Marketing Solutions

This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal references. There is no merging with other data collected about you in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

10) Retargeting/Remarketing and Conversion Tracking

10.1 Meta Pixel

Within our online offering, we use the “Meta Pixel” service provided by the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (‘Meta’).

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself.

This enables Meta to identify visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called “custom audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called “conversion tracking”).

The data collected is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the users.

However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie on your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further processing of data only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked to Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We do this to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC. servers in the USA.

Details about the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available from Google at the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Page functions

11.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called “2-click” or “Shariff” solution integrated into the page.

This integration ensures that when you visit a page on our website that contains such plugins, no connection to the provider's servers is established.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers.

Regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your browsing history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions with the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

11.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called “2-click” or “Shariff” solution integrated into the page.

This integration ensures that when you visit a page on our website that contains such plugins, no connection to the provider's servers is established.

If you are logged into an existing user profile on the provider's social network, information about interactions with the plugins will also be published there and displayed to your contacts.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

11.3 Trusted Shops Trustbadge

Graphic elements from the following provider are integrated into our website to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you visit a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

In the event of an online order with us, further processing may take place.

Thus, depending on your express consent in accordance with Art. 6 (1) (a) GDPR, your order information (order total, order number, product purchased, if applicable) and your email address will be transmitted to the provider in encrypted form after completion of an order in order to check an existing registration for the provider's services (in particular “buyer protection”) and, if necessary, to enable a new registration.

If an existing registration is found or if you register again with the provider for its services (in particular buyer protection), your order information (order total, order number, product purchased) and your email address will be transmitted to the provider in accordance with the contractual agreement with the provider pursuant to Art. 6 para. 1 lit. b GDPR and further processed by the provider in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint responsibility agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

11.4 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you visit a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transferred to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website.

If your browser does not support web fonts, a standard font from your computer will be used.For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/12) Tools and miscellaneousCookie consent toolThis website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the website in the form of an interactive user interface on which they can give their consent to certain cookies and/or cookie-based applications by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate boxes. This ensures that such cookies are only set on the user's device if consent has been given.The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.A further legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.Further information on the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.13) Rights of the data subject13.1 The applicable data protection law grants you the following rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercise:Right of access pursuant to Art. 15 GDPR;Right to rectification pursuant to Art. 16 GDPR;Right to erasure pursuant to Art. 17 GDPR;Right to restriction of processing pursuant to Art. 18 GDPR;Right to notification pursuant to Art. 19 GDPR;Right to data portability pursuant to Art. 20 GDPR;Right to withdraw consent pursuant to Art. 7 (3) GDPR;Right to lodge a complaint pursuant to Art. 77 GDPR.13.2 RIGHT TO OBJECTIF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if applicable, the respective statutory retention period (e.g., commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the scope of legal obligations or obligations similar to legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer necessary for the fulfillment of the contract or for the initiation of a contract and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: May 9, 2025, 3:39:56 a.m.

Privacy policy

1) Introduction and contact details of the controller

2) Data collection when you visit our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct marketing

8) Data processing for order processing

9) Web analytics services

10) Retargeting/Remarketing and Conversion Tracking

11) Page functions

14) Duration of storage of personal data

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